Privacy Policy: Football Quotes

Football Quotes is a trading name of Dark Horse Digital Ltd ("we", "us", or "Dark Horse"). We take the security and privacy of your data very seriously. This policy outlines how we collect, use, and protect your personal information when you visit or make a purchase from www.footballquotes.co.uk (the “Site”).

1. Contact Details
For the purpose of applicable data protection laws, the data controller is Dark Horse Digital Ltd.
Company Name: Dark Horse Digital Ltd T/A Football Quotes
Address: First Floor, Chapel House, 1 Borough Road, Altrincham, WA15 9RA
Email: contact@footballquotes.co.uk

2. Legal Basis for Processing
We process your personal data under the following legal bases:
- Contract: To fulfil your orders and provide customer support.
- Legitimate Interests: To improve our products, provide a personalised shopping experience, and send marketing (where permitted).
- Consent: Where you have specifically opted-in (e.g., to our newsletter).
- Legal Obligation: To comply with tax, accounting, or fraud prevention laws.

3. How We Collect Your Data
We collect data when you:
- Visit our Site (via cookies and tracking pixels).
- Add items to your cart or make a purchase.
- Create a customer account.
- Sign up for our newsletter or "back in stock" alerts.
- Engage with us on social media or review our products.
- Contact our support team via email or contact forms.

4. What Data We Collect
- Order Information: Name, billing address, shipping address, payment information (processed via secure gateways), email address, and phone number.
- Device Information: IP address, browser type, time zone, and information about how you interact with the Site (pages viewed, links clicked).
- Correspondence: Records of any contact you have with us.

5. Shopify and Third-Party Sharing
Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products to you.
- Shopify: Your data is stored through Shopify’s data storage and databases. They store your data on secure servers behind a firewall. You can read more about how Shopify uses your Personal Information here: Shopify Privacy Policy.
- Payment Processors: We use Shopify Payments, PayPal, or other providers. We do not store your full credit card details; these are encrypted and processed by the payment provider.
- Shipping Partners: We share your name and address with couriers to deliver your football gear.
- Marketing & Analytics: We use tools like Google Analytics and Meta Pixels to understand our customers better.

6. Cookies
We use cookies to power our store, including session cookies for your shopping cart and persistent cookies for site analytics.
Note: For a full list of cookies used by Shopify stores, please see the Shopify Cookie Policy - https://www.shopify.com/uk/legal/cookies

7. Your Rights
Under UK and EU GDPR, you have the following rights:
- Access: Request a copy of the data we hold about you.
- Correction: Ask us to fix inaccurate information.
- Erasure: Request that we delete your data (the "Right to be Forgotten").
- Object/Restrict: Object to our processing of your data for marketing.
- Portability: Request a transfer of your data to another service.
To exercise these rights, please email contact@footballquotes.co.uk.

8. Data Retention
When you place an order through the Site, we will maintain your Order Information for our records (such as tax and accounting) for a minimum of 6 years, or until you ask us to delete this information.

9. Security
We take reasonable precautions and follow industry best practices to make sure your information is not inappropriately lost, misused, accessed, or disclosed. Our site uses Secure Sockets Layer (SSL) technology to encrypt data during transmission.

10. Preventing Direct Marketing
You can opt-out of marketing at any time by:
- Clicking the "Unsubscribe" link in any of our emails.
- Emailing us at contact@footballquotes.co.uk.
- Writing to our Compliance Officer at the Altrincham address listed in Section 1.

11. Regulator Information
If you are unhappy with how we handle your data, you have the right to complain to the Information Commissioner’s Office (ICO).
Website: https://www.ico.org.uk
Helpline: 0303 123 1113